I think of design as the interdependent play of graphic elements. The ‘parts’ – line, shape, colour, space and words – are brought together to create the ‘whole’ meaning and sensibility. Great design is evocative, clear and gets out of its own way. It is a container that holds and conveys meaning – from the boldest, most direct, literal statement to the subtlest stroke of innuendo. My workstyle is intuitive. Even the most mundane of...
“Heather performed the design work for our trade show display and for handout materials. In spite of a very tight timeframe, she was able to provide us with exactly what we needed with creativity, patience, and a resourceful, can-do attitude. The visual flair of the final product received strong accolades from our entire team. She also recommended top-notch local partners for printing, and we were delighted with the finished product. Five...
These are some of the talented folks I’ve had the pleasure of collaborating with: Freeform Solutions “We help not-for-profit organizations use technology to build their capacity and increase their effectiveness.” Growth Route “Market breakthroughs for start ups and new products.” Intrigue Media “We are here to help business grow.” Kabisa International “Exploring social innovation. We work to incite positive...
I think of design as the interdependent play of graphic elements. The ‘parts’ – line, shape, colour, space and words – are brought together to create the ‘whole’ meaning and sensibility. Great design is evocative, clear and gets out of its own way. It is a container that holds and conveys meaning – from the boldest, most direct, literal statement to the subtlest stroke of innuendo.
My workstyle is intuitive. Even the most mundane of marketing materials, for me, is a chance to play, to create, to position and explore, until the elements appear to resolve themselves. ‘Self-taught by others’ over 18 years of working at various jobs that involved press and digital printing, design, desktop publishing and marketing, I stepped out on my own as Mere Name Design in February of 2008.
Read More“Heather performed the design work for our trade show display and for handout materials. In spite of a very tight timeframe, she was able to provide us with exactly what we needed with creativity, patience, and a resourceful, can-do attitude. The visual flair of the final product received strong accolades from our entire team. She also recommended top-notch local partners for printing, and we were delighted with the finished product. Five stars!”
Alex Chapman | Director, Sales & Marketing
Guelph Solar
“Heather has an exceedingly fine eye for finding the moment when a visual graphic comes together and meets your needs. She’s got enough of the perfectionist in her to drive her to excel in her work and art, but enough of a heart to make it a very pleasant and engaging experience.”
Ellen Kupp | Senior Partner
Kabisa International